In a sea of factory colors and overused flake jobs, AkzoNobel wanted to create something that turned heads—and turned on a new generation of builders. Partnering with custom car legend Dave Kindig, they saw the opportunity to develop a signature line that blended performance chemistry with garage-daydream design. The challenge? Make it accessible enough for enthusiasts, elevated enough for pros, and unique enough to stand apart in a highly saturated market.
We developed, named, and launched Modern Classikk, a bold new brand within the AkzoNobel family. More than just a paint line, it was a lifestyle. We developed the brand identity, naming, messaging, packaging, and promotional rollout to reflect Kindig’s vision—timeless color with modern muscle. From trade show presence to social buzz, Modern Classikk was positioned to resonate with everyone from weekend warriors to show car royalty.
Premium custom paint for builders who want timeless style with modern edge – partnership with custom car Icon Dave Kindig.
Built a persona rooted in craftsmanship, individuality, and show-stopping expression.
Developed a bold visual system blending hot rod heritage with modern color storytelling.
Modern Classikk injected new energy into the paint space—giving AkzoNobel a brand with real personality, real fans, and real traction. It blurred the line between high-end hot rod culture and consumer access, all backed by professional-grade performance.
Exclusive custom colors co-developed with Dave Kindig
Featured across national auto shows and Kindig’s broadcast platforms
Became AkzoNobel’s most consumer-recognized sub-brand within 18 months
You don’t have to choose between style and performance. We helped AkzoNobel and Dave Kindig build a brand that delivers both—loudly.
Let’s talk.
