#1 SESSION ALE ON THE PLANET
WE COULD DO THIS ALL DAY
“These guys didn’t know beer when we hired them but boy did they deliver the ideas and results. It’s about their strategy, process and the work – not category experience. I’d highly recommend them to anyone looking to stand out and grow.”
brewery in the U.S.
BREWED FOR US. BY US.
On the verge of having to stop the fermenters for good, Founders did two things that changed the game for them. The first was to develop a bold, new, style of beers that would set the craft beer world on its ear. The second was to hire DRIVEN to craft a new brand personality to match the boldness of the new company direction.
So in 2007 we created and rolled out the Founders ‘Brewed For Us’ tagline and brand concepts that would become a foundational pillar of the company and its culture. Now over 10 years later, they’re among the biggest brewers out there, and still growing.