DESIGNED 100,000+ PACKAGES
PART OF SOMETHING BIGGER
THE NON-ROUTINE MAINTENANCE
The ask: bring the GM Genuine Parts brand and the ACDelco brand closer in look, tone and feel so people know that ACDelco is part of the GM Original Equipment family.
Our answer: a complete design overhaul that prioritizes parity between parts and brands. And just simplifies the whole thing.
When you look at the over 100K parts the design has changed, there’s no missing ACDelco’s heritage and compatibility with GM vehicles. Beyond that, the tiered system of colors and icons makes navigating a catalogue that large easy for customers globally. It’s true to what was, and poised to stay true through everything the brand will be.