MOST CES SALES IN THE HISTORY OF THE AUTO DIVISION
MAKING THAT CONNECTION
THE MOST CES SALES IN THE HISTORY OF THE AUTOMOTIVE DIVISION
Develop the connected-car brand and creative theme for the 2016 Consumer Electronics Show in Las Vegas. That was the mission.
Based on market research, we developed HARMAN LIVS – an acronym for Life-Enhancing Intelligent Vehicle Solutions.
HARMAN LIVS was cascaded into every touchpoint. From display concept to the technology show car, invitations, display walls, experiential kiosks, and the entire consumer experience that surrounding a connected car demonstration vehicle.
The end result: Harman has received over 950,000,000 media impressions around the Harman LIVS concept since CES. On top of that, Harman was able to set major appointments and meetings with every automotive manufacturer customer in the world selling technology and connected car services.
Harman sold to Samsung for $8 billon the following year, with their connected car LIVS Division contributing as a major consideration factor for the purchase.