#1 GRIP ON THE TOUR
RAISING THE PAR
Driven developed our brand from the ground up. They’ve helped us grow exponentially since going through their precision branding process.
Sales growth from $750K to $30M
GRIPS. MEET TRACTION.
When SuperStroke came to Driven they were the oddballs in the industry. Oversized, chunky, bright-colored grips just weren’t a thing. But they would be.
What golfers didn’t understand about SuperStroke is that the grip actually had the potential to lower their scores.
The Play Better Grips campaign let golfers know there was a reason for their big size and flat shape, and that the proof was in the putts. Tell a golfer you know how to lower their score, and you’ve got their attention.