ON CAMPUS HOUSING AT CAPACITY - FIRST TIME IN UNIVERSITY HISTORY
Growing our online presence was like navigating through the dark without a flashlight…Driven was a spotlight.
Both Graduate and Professional enrollment by student headcount and level up YOY
THE AIM: LEFT OF CENTER
Wayne State University isn’t your average college. Because Your average college isn’t made in Detroit. The problem was getting potential students to see WSU as the school it is, and everything it could be for a kickass career.
The Driven solution: “Aim Higher.” The campaign that put WSU back on consideration lists and students in seats because it gave them something to aspire to, and it met them where they were. That meant busses, trains, comedy clubs, campus tours and reality TV shows. It talked about the life the school could make possible, and how it could only be possible in a city like Detroit.