FASTEST GROWING SNACK FOOD IN THE K-12 CATEGORY
OUT OF THIS WORLD EVERYTHING
IT’S ZALL GOOD NOW
When Zee Zees came to Driven, they wanted rebrand. What we gave them was just zee brand they didn’t know they wanted. We created Zee Zees to be a brown bag lunch kind of snack food company made for kids, and made with their tastes in mind. We took something that was traded away at the lunch table and made it into something kids collected.
The name. The hand-drawn characters. The little character backstories. The packaging. All of it was created with a singular communication focus: Whatever you do, you can do it with a little more fun with a little help from the Zee Zees. The kid’s letters and phone calls told us it was working.
$70M to $195M in
the first two years