Live bait client DMF Bait has a mascot. His name is Wormy.
In 2025 and 2026, he’s been playing a bigger part in marketing efforts. So much so, that he’s been given his very own video campaign. The goal? Share his love for fishing, and get viewers hooked on the idea of hitting the water and making some fishing memories. At all costs.
Watch a video or two, and see if you can fight the urge to grab one of DMF’s signature yellow cups.
