ADAC was a behind-the-scenes powerhouse — a Tier-1 automotive supplier with partnerships across nearly every global OEM. But its brand presence didn’t reflect its scale, innovation, or future-forward capabilities. Internally, the company knew it was engineering the future of vehicle access. Externally? The market still saw them as “the handle guys.”
We rebranded ADAC around a simple but powerful idea: “Solve for Next.” This wasn’t just a tagline — it was a declaration of purpose. It positioned ADAC not just as a supplier, but as a true innovation partner, engineering access systems, lighting, electronics, and surfaces for the vehicles of tomorrow. The visual identity was overhauled, messaging realigned, and a confident new tone introduced across everything from trade show experiences to digital presence. We helped ADAC show up like what they had already become: a global problem-solver with the vision (and tech) to lead.
A global innovation partner engineering the future of vehicle access
Built a confident, forward-thinking persona of problem-solvers.
Created a modern identity system expressing precision and innovation.
ADAC’s brand now reflects its value. With “Solve for Next,” the company has a clear voice and modern presence — one that speaks to OEM partners, investors, and talent alike. What was once a humble Tier-1 now moves and communicates with the confidence of a market leader.
Created ADAC’s first global-facing brand platform in over 30 years
Rolled out across all business units: exterior access, lighting, electronics, smart surfaces
Transformed internal culture and external presence with cohesive brand expression
We didn’t invent ADAC’s greatness — we revealed it. By bringing strategy, design, and clarity together, we built a brand that earned the attention it always deserved.
Let’s solve for next.
