Gallop Brush wasn’t your average car wash equipment company — but their brand didn’t reflect that. Founded by former wash operators, they had real-world insight into what owners needed most: performance, uptime, and profit. But in a cluttered category filled with flashy claims, Gallop’s credibility and innovation weren’t getting the spotlight they deserved.
We reframed Gallop’s engineering excellence through the lens of their founder’s firsthand experience. The “Better Brushes. Better Business.” platform positioned Gallop as the only brand engineered “from the bay out.” Signature innovations like the G4 Core System and CoreGuard technology became proof points of Gallop’s obsession with uptime, durability, and wash quality.
Brushes engineered by operators, for operators.
Built a practical, performance-first persona rooted in experience.
Developed a benefit-led system highlighting durability and uptime.
Gallop’s rebrand shifted the perception from vendor to partner. Customers no longer saw them as just a supplier of parts — but as fellow operators with skin in the game.
Revenue growth over three years post-rebrand
State national expansion
Reduction in maintenance downtime with the GCore4 Max System
Ted Yamin Sr.
CEO, Gallop Brush Company
We didn’t market from the outside in. We helped Gallop own their inside-out story — because real experience always outperforms empty promises.
Let’s roll up our sleeves
