THE CHALLENGE
SuperStroke was an unknown grip brand trying to break into pro golf. With no tour clout and a tiny budget, they needed a way to get seen, trusted, and talked about — fast.
SuperStroke was an unknown grip brand trying to break into pro golf. With no tour clout and a tiny budget, they needed a way to get seen, trusted, and talked about — fast.
Televised golf doesn’t just show swings — it zooms in on putts. And when the cameras get tight, the top of the grip is in the spotlight. That space wasn’t just design — it was media real estate. So we turned televised golf into an unpaid media channel by moving the logo to the top of the grip so it was always visible on camera. We built a camera-first product design strategy that prioritized visibility without compromising performance. We placed the product in Jordan Spieth’s hands before “influencer” was even a thing, letting performance and visibility create their own snowball effect.
A performance grip for golfers who want every edge — from weekend players to Sunday contenders
Built a brand around confidence under pressure — steady hands, sharper focus, clutch moments.
Engineered the product itself as media — placing bold branding where the camera lives, turning every putt into exposure.
We redefined what a golf grip brand could be — subtle, smart, dominant
acquisition value achieved
in sales, up from $700k
grip for PGA pros and serious players
Dean Dingman
CEO, SuperStroke
Where others saw product space, we saw screen space.
The Common Sense Advantage™ meant solving the awareness problem without buying awareness. By placing the logo where it mattered most — in every zoomed-in moment — we created a self-advertising product. No media budget needed. That’s how you Grip It and Win It.
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