Live bait client DMF Bait has a mascot. His name is Wormy.
In 2025 and 2026, he’s been playing a bigger part in marketing efforts. So much so, that he’s been given his very own video campaign. The goal? Share his love for fishing, and get viewers hooked on the idea of hitting the water and making some fishing memories. At all costs.
Watch a video or two, and see if you can fight the urge to grab one of DMF’s signature yellow cups.
Think about the last time you searched for something online. Did you use Google, or AI for an answer?
More and more, people are turning to AI.
Platforms like ChatGPT, Claude, and Gemini have fundamentally shifted how consumers research and discover brands. Instead of clicking through pages of search results, buyers are asking AI a single question and getting a single answer. A shortlist that defines their entire consideration set.
Organic website traffic is dropping by as much as 64% as a result. If your brand isn’t being cited in those AI-generated answers, you’re not in the running.
You may as well be invisible.
That’s exactly why Driven Creative Supply Co. built Vis.Ai.Ble. Our answer engine optimization and AI optimization service goes beyond tracking your brand’s AI presence. We actively improve it. Through strategic content development and monthly reporting on brand visibility, competitive ranking, sentiment, and position, we ensure your brand is the one AI recommends when it matters most.
We’ve already moved clients from 9th to 1st in AI rankings in 30 days. If you’re ready to improve your standings, we’re ready for you. Shoot us an email at [email protected].
